Latia Curry is a Principal at RALLY, an issue advocacy communications firm. With her background in public relations, marketing, government, and the world of international NGOs, Latia channels her wide breadth of experience into laser-focused messaging, communications strategy, and campaigns for non-profit and for-profit organizations looking to make positive change.
Latia leads much of RALLY’s social justice and health equity work including work with the Black Lives Matter Global Network Foundation, The James Beard Foundation, and NRDC. She is also a leader in driving RALLY’s mission within the corporate space including providing guidance to Chipotle, Audi of America, Mattel and Seventh Generation. She has served as a featured speaker on effective corporate brand advocacy at South by Southwest, Engage for Good, B Corps Champions Retreat and MIT Sloan Management Review and has had her work published in Harvard Business Review.
Previously, she served as Senior Director of Partner Engagement and Special Initiatives at the U.S. Fund for UNICEF where she created, developed, and launched new ways to engage corporate partners. She worked with American Airlines, UPS, Starwood Hotels, Pfizer, and Giorgio Armani Beauty. She also served as the lead campaign manager for America’s oldest youth movement, Trick-or-Treat for UNICEF, overseeing all marketing, communications, and programmatic elements for the national campaign.
Prior to her work with the U.S. Fund for UNICEF, Latia managed all ethnic and specialty media outreach for former New York Governor David Paterson as Director of Special Projects. Latia regularly staffed the Governor at press conferences, acted as a spokesperson, led communications for new task force initiatives, and oversaw 83 state agency press offices, including coordinating messaging and fielding media requests.
Latia is on the ACLU Foundation of Southern California Board of Directors. She holds a B.A. from Dartmouth College and lives in Los Angeles with her husband and daughter.